The Last 24 Hours in Advertising: Wednesday Nov. 5, 2014

Not everyone is laughing at DirecTV's 'Awkward Rob Lowe'


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Rob Lowe's ridiculous ad for DirecTV went too far, according to some
The spot casts Lowe as someone with "shy bladder syndrome," and the International Paruresis Association asked DirecTV to stop airing the ads. (Adweek)

Digital advertising will be king by 2019
A report from Forrester Research predicts that by 2019 digital ad spend will be greater than TV ad spend. (Adweek)

MediaCom scored Coca-Cola's business in Mexico
The agency is on a roll and also recently landed $575 million in business from Anheuser-Busch InBev and $150 million in consumer business from Merck. (Adweek)

Brown-Forman has narrowed its agency search down to a final four
The company owns brands including Southern Comfort and Jack Daniels and will choose between UM, Maxus, Zenith Optimedia and MediaVest to handle its global media account. (Adweek)

Foot Locker shows the possibly sad and depressing life trajectory of a basketball star
Footlocker went dark for its new ad campaign starring Washington Wizard player John Wall, showing the stereotypical rise and fall of big-name NBA stars. (Adweek)

Urban Outfitters put beacons in 15 stores to score some cool points
The beacons will allow the retailer to learn more about its customers and send special offers directly to a shopper's phone as soon as that person walks into the store. (Adweek)

Movie advertising merger gets blocked
The U.S. Justice Department filed an antitrust lawsuit to stop the merger of two major movie advertising companies, National CineMedia Inc. and Screenvision LLC, saying it would pretty much be a terrible idea. (Adweek)

Analysts see strategic value in Publicis Groupe's deal with Sapient
Many think the deal can strengthen the holding company's tech consulting operation but expressed the $3.7 billion price tag was a hefty price to pay, especially considering some operating issues that need solving. (Adweek)
 


From Around the Web:

All those Lincoln ad parodies actually sold more cars
Lincoln reported sales of the MKC increased from 1,763 units in September to 2,197 in October thanks to Matthew McConaughey's spot and all the parodied versions. (The Washington Post)

Red Lobster jumped back to its seafood roots
The restaurant chain announced it plans to trim its menu and stick with just surf, no turf. (Yahoo Finance)

Inside the dramatic saga of the Charlotte Hornets always changing mascot
The Charlotte basketball team, with the help of agency BooneOakley, created a huge rebranding campaign to welcome the Hornets back to Charlotte. (The New York Times)

Popchips landed itself an agency
Aesop, a U.K.-based shop, scored the role of the chip company's first creative agency. (The Drum)

Yes, all of these political ads are real
In honor of election day, Mashable pulled together some of the most absurd, you-have-to-see-them-to-believe-them political ads from across the U.S. (Mashable)

Politicians turned to mobile advertising this election season
Advertising company CampaignGrid worked with major wireless carriers and a few advertising tech companies to target specific ads to specific people. (The Wall Street Journal)

Time Inc.'s digital revenue increased while print revenue dropped
Digital revenue shot up 5 percent from the previous year while the company's CPM has gone up, thanks to its programmatic offering. (Ad Exchanger)

Guinness struck emotional gold, again
The company released four touching new spots for the "Made of More" campaign, just in time for the upcoming rugby Autumn Internationals. (The Drum)

Mullen and JetBlue teamed up to make people's dreams come true
The "Fly It Forward" campaign will give away plane tickets to people around the world with inspiring stories who may not have the means to purchase pricey tickets. (AgencySpy)
 


Industry Shake-ups:

The head of SapientNitro Australia has left the building
Paul Bennett left SapientNitro for Metlife, where he will work on the client side. (Ad News)

The Barbarian Group and Publicis Dallas parted ways with creative directors
Robert Lund from Barbarian NY and Brad Roseberry of Publicis have both reportedly left their agencies. (AgencySpy)

GoPro hired Zander Lurie as svp of media
The role was created just for Lurie, who joins GoPro from Guggenheim Digital Media. (Re/code)