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LOS ANGELES La-Z-Boy has placed its brand and retail gallery advertising assignments into play, according to search consultancy Select Resources International, which is overseeing the competition for the furniture maker.
Neither the client nor the incumbent agency, independent Doner in Southfield, Mich., could be immediately reached for comment.
La-Z-Boy has been with Doner for 15 years and is expected to defend.
The review is expected to conclude at the end of March, said Catherine Bension, president and CEO of Santa Monica, Calif.-based
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