Kovel, Fuller to Merge

Each Principal Finds a Long-Sought Partner
LOS ANGELES–Lee Kovel and John Fuller are joining forces to create a new Los Angeles agency called Kovel/Fuller & Partners, said executives involved in the deal.
Although the deal was not finalized at press time, Kovel confirmed the plan last week. The union is projected to include all clients from Kovel and Fuller’s shops–Kovel Kresser & Partners, Venice, Calif., and The Fuller Group, Los Angeles, respectively–to create an agency with more than $55 million in billings.