Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Kodak, this week, will hit the airwaves with its first new brand campaign since 2005. Beginning Oct. 31, the imaging giant will tell consumers “It’s Time to Smile” through a series of TV and Web ads. The campaign aims to focus on the moments and relationships that define people’s lives.
The effort is a direct result of the “Future of Reconnectivity” report commissioned by the Eastman Kodak Company. The study looked at the role digital imaging played across five countries.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in