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Asher & Partners will pair up with Kirshenbaum Bond & Partners and Western Initiative Media to bid on the $150-225 million national anti-tobacco public education contract. Kirshenbaum declined comment.
Asher and Kirshenbaum had both been looking for partners in order to reach the mandated $500 million or more in billings required to pitch the account of what is now called the American Legacy Foundation–Promoting Tobacco Free Generations.
Asher, now defending its California tobacco control assignment, and Kirshenbaum are also in talks with Carol H.
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