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From the pages of its monthly magazine to its iPhone app, Lucky has found various ways to disseminate its pro-shopping message to consumers. Now, it has a new one: cereal boxes.
The Condé Nast title has teamed up with Kellogg to put a link to a Lucky-produced video on boxes of Special K. It’s part of the cereal maker’s weight-loss initiative, the Special K Challenge.
By swiping their smartphones across Microsoft Tag 2D bar codes on the cereal boxes, consumers can launch a video that shows Lucky editor-at-large Elise Loehnen talking about finding figure-flattering jeans.
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