KB+P Tops London, Paris Rivals for Moet

NEW YORK Kirshenbaum Bond + Partners has picked up Moet & Chandon’s $20 million global account, the agency said.

The New York shop pitched against BBH and Wieden + Kennedy, both in London, and J. Walter Thompson in Paris. Its first work for the champagne maker is due to break in the second half of 2005 and will run in the United States, London and Japan, said agency co-chairman Richard Kirshenbaum.

“In one’s career there are few times when you get the opportunity to work on an iconic brand that is so steeped in glamour, in luxury, in sex appeal,” Kirshenbaum said. “It’s all good when you’re working on a carbonated soda, but there’s nothing like champagne. It’s a privilege.”

Kirshenbaum said he did not yet know which of the KB+P’s units would be involved in the new campaign, beyond the design group, but that the agency looks forward to “helping to reinvigorate the iconic and timeless image of Moet.”

Moet spent about $4 million on U.S. ads last year, and about $500,000 from January through September this year, according to TNS Media Intelligence/CMR.