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PORTLAND, ORE. – Wieden & Kennedy has lured influential Manhattan designer John Jay, most recently creative director at J. Crew and for 14 years the creative force at Bloomingdale’s, to join the agency as a creative director. The unconventional move appears to signal a desire at W&K to incorporate new disciplines such as retail point of purchase and interactive TV.
‘Our first task is to utilize John’s talents with regards to classic advertising issues,’ said agency co-principal Dan Wieden.
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