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The January Group has taken the name of its partner, the Creative Alliance, in an effort to increase recognition and establish a greater regional foothold.
The Chicago office of the January Group was formed in 1998 following the dissolution of Lois/EJL, whose New York parent went bankrupt. The agency was created primarily to handle the Chicago franchisee business for Kentucky Fried Chicken.
The shop had a partnership with the Louisville, Ky.-based Creative Alliance, the national retail agency for KFC.
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