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J. Walter Thompson is launching a dedicated retail division with the goal of nearly doubling its billings in that category within the next two years.
JWT’s North American retail billings totaled $650 million in 1997. With the addition of the dedicated retail division, the agency expects its retail billings alone to reach $1 billion by 2000, said Chris Grindem, the retail unit’s director.
The new Retail Group is a “natural outgrowth” of the agency’s brand and retail experience with Ford Motor Co.
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