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USAData.com next week will begin marketing a new research tool that promises to help Web publishers, advertisers and interactive agencies get customized Internet-related data online.
The New York-based online data provider is packaging an updated version of its InterWatch database, a resource from Competitive Media Reporting that tracks Internet media expenditures, with a new vertical database, Internet MarketTarget, that tracks consumer Web usage, to create what it calls its Internet Information Portal. (CMR is owned by Adweek Magazines parent VNU.)
The offering can be customized and built into a company’s intranet, allowing sales personnel across all levels to create customized research reports and get market information online.
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