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As America Online’s AOL Studios division launches Entertainment Asylum today, both that property and E! Online will be battling for entertainment-loving online users, distribution deals and ad dollars, particularly from Hollywood.
The much-anticipated Entertainment Asylum, which promises visitors interaction with Hollywood stars among other features, launches today with Columbia House and the Columbia TriStar film Starship Troopers as its advertisers.
However, competitor E! Online told IQ News last week that it had signed a deal with Universal Studios to promote the opening of The Jackal.
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