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IVillage.com: The Women’s Network and Ford are teaming up this month in a marketing partnership linking the women-targeted site to Ford’s BuyerConnection.com. BuyerConnection, an area off Ford’s corporate site that launched in January, allows visitors not only to browse Ford vehicle offerings but also make connections with dealers near them.
“We’re humble enough to know that not everyone will come to Ford.com,” explained Thor Ibsen, manager of Internet and new media marketing and sales operations for the Detroit-based automaker.
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