IQ News: Insider Mining Molson's Community

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Molson’s Brian Flanagan is one-man testimony to the fact that Canadians surf the Web in numbers which percentage-wise outnumber their American counterparts by a long shot.
“We’re pretty wired up here,” asserts Flanagan, supervisor of Internet projects and the architect behind Molson.com. According to a recent A.C. Nielsen report, roughly eight million out of a total population of 28 million Canadians surf the Web. Given the popularity of Molson, chances are a sizeable percentage of wired Canucks have dropped by Molson.com,



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