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One of Silicon Alley’s earliest Web ‘zines, Feed, is heightening its appetite for ads.
The online magazine, located at feedmag.com, is refashioning itself in the coming weeks as a more viable advertising outlet and business partner. As part of its initiative, Feed has hired its first vice president of advertising sales and business development, Kate Hartnick, who will join the company from a similar post at Nicholson NY.
The site’s redesign, by New York-based Plumb Design, channels Feed into four syndication-friendly areas: Media and Culture, Technology, a discussion area called The Loop and Classic Feed that can be disseminated to other sites.
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