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Digital Entertainment Network (DEN), Santa Monica, Calif., is in final negotiations with Ford Motor Company to have the Detroit automaker be the sole auto sponsor on its Internet television network, slated to launch in May. The charter sponsorship, said to be worth several million dollars, will be a year-long deal.
DEN plans to create a Web-based network of TV-style original programming, to be delivered free and on-demand over 56K modems.
The company was founded in 1996 by Marc Collins-Rector and Chad Shackley, co-founders of early ISP Concentric Networks.
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