Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The consolidating marketplace for online directories, already brimming with mergers and buyouts, is on the brink of its biggest combination yet as a result of the marriage of Bell Atlantic and GTE. While the proposed $53.9 billion merger of the telecommunications behemoths is at least a year from regulatory approval, the companies already see the advantages of melding their online yellow pages services: Bell Atlantic’s BigYellow and GTE SuperPages, industry watchers said.
The potential partners are barred from discussing with each other the possible consolidation of business services until each state and federal regulatory obstacle is passed, which could take 18 months.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in