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America Online’s AOL Studios content unit is launching its second major site simultaneously on the Web and AOL.
Electra, a women’s online resource with areas on career, money, mind and body, relationships, style and time-off, follows the launch of the pop culture-oriented Entertainment Asylum from AOL Studios. That site went live at the end of October.
Electra is looking to capture an audience that is already flocking to Hearst New Media and Technology’s HomeArts Network, CondƒNet sites including Phys, Epicurious Food and Epicurious Travel, iVillage’s women’s network (itself a major content provider on AOL), and Wire Networks’ Women’s Wire.
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