Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
After months of negotiations, Donovan Data Systems has succeeded in renewing its contract to process some $25 billion in annual ad buys for Interpublic Group media shops.
The IPG agencies place more than $25 billion in annual ad buys collectively each year. That business will, as a result of the renewal, continue to be processed by DDS.
The deal, which was negotiated by Mediabrands, IPG’s media management arm, is a blow to Chicago-based MediaBank. That company, a relative newcomer to the ad transaction business, has been vocally challenging DDS for dominance in the sector.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in