IPG Cuts Consumer Unit

NEW YORK Interpublic Group has disbanded its Consumer Experience Practice unit, formed one year ago, and laid off the division’s eight staffers.

A source said the move was made out of “financial” considerations.

Stacey Lynn Koerner led the unit, which was mandated to advise clients on how to effectively connect with consumers in the evolving media landscape.

Koerner today confirmed that the group has been eliminated, but she referred further questions to IPG officials. An IPG representative declined comment.

Koerner had been with IPG for 10 years. She is getting married next month and would then take some time to consider her next career move.

“I think it’s appropriate to just take a pause and think about the canon of work and where I want to take it next,” she said.

Consumer insight is considered a key discipline in today’s marketing environment, given the greater control individuals have over their media consumption. It is likely that the duties of the disbanded group will now fall to individual IPG media agencies such as Initiative and Universal McCann.

The practice, where Koerner held the title of president, had been contained within IPG Media, the media holding company within the parent that was formed in 2005 but broken up last year. Initiative was aligned with DraftFCB and Universal McCann was realigned with McCann Worldgroup.