Interactive Agency Expands to Southeast

SAN FRANCISCO — UNreal Marketing Solutions, an interactive agency, today said that it has acquired search engine optimization firm, Tailored Traffic.

The acquisition is part of the Philadelphia-based shop’s nationwide push to garner new clients for its roster, the company said. Tailored Traffic, based in Fort Lauderdale, Fla., currently claims Ameriquest Mortgage, Priceline.com and the Howard Stern Ad Network, among others, as clients.

The acquisition marks UNreal Marketing’s second regional expansion in the U.S. The company, which was founded in 1998, opened its West Coast office in Los Angeles in July 2000.

“[Acquiring Tailored Traffic] paves the way for acquiring clients in Florida’s substantial Spanish-speaking markets,” said Michael Stalbaum, chief executive officer at UNreal Marketing.

Tailored Traffic founder Eric Blumberg joins UNreal Marketing as vp and director of sales. In the post, Blumberg will lead the Ft. Lauderdale operation and will oversee UNreal’s new business development in the southeast.