Inside HBO and Giant Spoon's Massive Immersive Westworld Activation at SXSW

Giving fans a taste of the park in the show

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

In HBO’s Westworld, people come from all over to experience what it’s like to “live without limits.” This weekend at South by Southwest in Austin, Texas, attendees can give that a try at a recreation of Sweetwater, the world within Westworld.

After meeting at a tavern and finding out whether you’ll wear a white hat or black, as Sweetwater guests do in the show, attendees take a shuttle outside of Austin to the two acres of land where the park is located.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in