Initiative Snags SVP From Zenith

NEW YORK Interpublic Group’s Initiative has named Kris Magel to the new post of svp, director of national broadcast, the agency confirmed.

Magel joins Initiative from Publicis Groupe’s Zenith Media where he was svp, national broadcast account director, working primarily on the Maybelline/Garnier account and also as an advisor for Nestle brands.

Magel, 36, will report to Tim Spengler, the agency’s chief activation officer. Magel’s post is similar to the one Spengler held before stepping up to his current role in 2006. Magel will be responsible for all national television negotiations and related activities.

He will initially partner with the agency’s svp, group director of national broadcast Ray Dundas, who will assist Magel as he transitions into the broader oversight role later in 2008. Dundas will then continue in his current position.

Commenting on the hire, Spengler said that Magel (named a “Media All Star” by Adweek sibling publication Mediaweek) is “grounded in today with a vision and passion for convergence that makes him a standout talent. He’s also the right guy for Initiative as we match the evolution of our business by becoming a media, marketing and digital company.”

Magel said, “I think that our job today is about far more than national television. Today, our network partners have a tremendous array of tools and platforms upon which we can build multifaceted experiences designed for consumers but from which advertisers can benefit.”

Separately, Initiative confirmed that Scott Haugenes, currently svp and group director of national broadcast, would exit in early 2008 to join RipeTV.