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NEW YORK Interpublic Group’s Initiative has hired a new West Coast vp and director of its Innovations unit, Ezra Cooperstein, the agency said today.
The new hire replaces Jonathan Haber, who left last year to become director of a similar unit at Omnicom Group’s OMD called Ignition Factory. The units at both shops focus on new and innovative uses of media to further client marketing goals.
Cooperstein, 28, joins Initiative from Current TV, the cable news, information and entertainment channel, where he rose from assistant to vp, development and programming.
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