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As emojis grow in popularity with consumers, marketers are catching up on the trend. From IHOP's recent change to a friendly emoji-esque logo to Domino's Grand Prix win at Cannes for its emoji ordering system, there's no denying that the playful icons have assumed a place in the cultural zeitgeist.
Emogi, a real-time emotional intelligence platform that decodes sentiment, recently conducted a study about emoji use by consumers and asked people to look at digital ads and rate them using emojis.
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