Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
If New England Patriots tight end Rob Gronkowski ran his own dry cleaning business, you might notice your shirts coming back looking a little different than when you dropped them off.
This year, Tide tapped the NFL star for its Super Bowl campaign, created by Saatchi & Saatchi. Actor Jeffrey Tambor (of Transparent and Arrested Development fame) will also make an appearance in the campaign.
To kick off the brand’s campaign, both Gronkowski and Tambor star in a teaser that Tide rolled out today.
In the teaser, “Gronk’s Cleaners Discount,” Gronkowski runs his own dry cleaner and brings a special touch to his clients’ clothes, as Tambor discovers when he comes to pick up a shirt that had a nasty soy sauce stain on it.
Turns out in Gronk’s world, and at his dry cleaning business, sleeves are optional.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in