Hyundai’s Miller Returns to Former Employer

DALLAS Hyundai Motor America’s vice president of marketing, Brian Miller, has left the company after three months to return to his previous employer, Continental Automotive Systems, the company has confirmed.

Miller, 48, oversaw all marketing and advertising operations for Hyundai in the U.S. He originally reported to president and chief operating officer Finbarr O’Neill before O’Neill left in September to become the chief executive and co-chairman of Mitsubishi Motors America.

A Hyundai representative said the company is seeking a replacement for Miller.

Miller joined Hyundai in Fountain Valley, Calif., in June from Continental of Auburn Hills, Mich., where he had served as director of marketing. He also worked for Ford Motor Co. from 1977-2001.

He now returns to Continental as director of marketing for Continental North America, a post that gives him more responsibility than his previous position, overseeing three divisions rather than one, a Continental representative said. Miller will be based in Charlotte, N.C. He could not be reached for comment.

Independent The Richards Group in Dallas handles Hyundai’s creative duties. Aegis Group’s Carat in New York handles media. The automaker spent $160 million on ads in 2002, according to TNS Media Intelligence/CMR.

Miller replaced Dave Weber, who left Hyundai in August 2002 and had hired Richards.