How Starburst’s Little Lad Inspired Wheat Thins’ Famous ‘Family Guy’ Ad

Grey's Lisa Topol reveals her 3 favorite ads ever, and what she's been up to lately

What does Starburst’s classic “Bus Station” commercial, with the Little Lad, have in common with the famous Wheat Thins Family Guy spot? Lots and lots of mentions of the product name—a gag that Lisa Topol used to great effect in crafting the latter spot when she was a creative director at Being in 2012.

Now an executive creative director at Grey New York, Topol sat down with Adweek during Advertising Week to tell us about her three favorite ads of all time, what she’s been doing lately that she’s proud of, when she first knew she had a creative mind, and what advice she would give creatives coming into the business today.

We’ll be doing more of these mini creative profiles in the coming weeks, so keep an eye out for those. And if you’d like to tell us your #3favoriteads, drop us a line.