How Moleskine Went From Parisian Scribble Pad to Global Icon

Devotees range from Picasso to Hamilton creator

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Lin-Manuel Miranda worked for six years to get his Grammy- and Pulitzer-winning musical Hamilton from his head onto a stage. He worked on the songs everywhere—on his honeymoon, on the subway—and, as the lyrics came to him, he committed them to a Moleskine notebook.

Photo: Nick Ferrari; Parts Model: Body by Braha

"Moleskine is an iconic object, with a very contemporary design, with only a slight retro look," said Arrigo Berni, CEO, Moleskine. "It connects the owner to a community of passionate users, past and present.

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