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LOS ANGELES Horizon Media here has won media buying and planning duties for the newly established regional business of the Southern California Honda Dealers Association, according to the agency.
Ad spending next year could top $50 million, sources said.
Honda marks the initial win in the car category for the media agency, which is best known for high-profile entertainment clients such as NBC Universal.
“I made it a priority to win automotive business,” said Zach Rosenberg, Western region executive vice president and general manager.
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