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NEW YORK Wieden + Kennedy’s latest Honda U.K. ad focuses on the brand rather than one model and shows a variety of vehicles in their past and present incarnations.
Stink’s Ivan Zacharias directs the London shop’s 120-second spot, which breaks in the U.K. today.
The ad shows a Honda test-driver stepping out of a trailer and lip-syncing the song “The Impossible Dream” by Andy Morris. He gets on a Honda Monkey bike that morphs into other Honda vehicles, including the 1965 Formula 1 Grand Prix-winning car, the new BAR F1 automobile and finally one of the firm’s powerboats.
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