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SAN FRANCISCO–Hill, Holliday in San Francisco has won the estimated $10 to $15 million Red Roof Inns account, said the agency.
Hill, Holiday bested TBWA/Chiat/Day, Playa del Rey, Calif., Cramer-Krasselt, Chicago, and DeVito/Verdi, New York in the pitch. Red Roof Inns’ previous agency, The Richards Group, Dallas, did not participate in the review.
Nancy Hill, president of Hill, Holliday/San Francisco, said, “This is good news for us. For the city it is great news too.
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