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NEW YORK Ogilvy & Mather has won the estimated $15 million Hellmann’s account, sources said. The WPP shop bested incumbent Interpublic Group’s Lowe, New York, in the final round of a review.
In 2002, Hellmann’s spent more than $15 million, according to TNS Media Intelligence/CMR. In the first four months of 2003, it spent $6 million. The account includes mayonnaise, salad dressing and dipping sauce, of which the latter has been the only item to do any major advertising this year.
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