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LOS ANGELES-The California Department of Health Services is looking for an advertising agency to craft a campaign offering the same sage advice mothers have been giving their children for generations.
The health dep artment has un veiled a hefty 100-plus-page request for proposals aimed at West Coast agencies. The job is to aid the state initiative known as the California Nutrition Network for Healthy, Active Families in promoting regular exercise and the consumption of fresh fruit and vegetables.
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