HBRA Names Patterson VP

LOS ANGELES Steve Patterson has been named vice president of account service at independent Heil-Brice Retail Advertising, the agency said.

Patterson joins the Newport Beach, Calif., agency from neighboring WPP Group shop Young & Rubicam Brands, where he was svp on Jaguar, which has since left Y&R.

Patterson will be key to HBRA’s new business development, said Hal Brice, CEO. “His vast brand integration experience and demonstration of strategic thinking make him a great asset to our agency,” he said.

“I look forward to maximizing the skills of their A-class service,” said Patterson in a statement. “I have been impressed with the culture at HBRA. They develop outstanding creative, exceed client expectations and, most of all, love coming to work every morning.”

HBRA handles Ralphs and Food4Less grocery chains, the Los Angeles Times and Piccadilly restaurants, among other clients.