Havas Worldwide Adds 2 Execs to Double Down on Innovation and Creativity

Snags a lead creative from BBDO New York

Havas Worldwide global CEO Andrew Benett's vision for the Havas network in the next five years has a great deal to do with bringing Havas shops from around the world closer together to continuously push boundaries and deliver results for clients.

With that goal on its radar, and a number of additional recent hires, the agency announced two key new hires Monday. It's tapping Matt Howell, an R/GA alum and former global chief digital officer for Arnold Worldwide and Havas Creative Group, as Havas Worldwide's new global chief digital officer. And it hired former BBDO New York executive creative officer Toygar Bazarkaya as its new chief creative officer for the Americas.

Benett said he gave both Howell and Bazarkaya the same mission for their respective roles—to focus on creativity and innovation for the global network. "You can choose to get by without these roles or without making these roles meaningful, but we are trying to double down on creativity and innovation," Benett told Adweek. 

Bazarkaya joins the team after six years at BBDO, where he spearheaded major work for Visa, Mercedes, Gillette, Campbell's and MLB. At Havas, he will be in charge of brining together North American and South American offices in a newly created role for the agency, designed to get more agencies across the network working together on projects and campaigns.  

"Havas is giving [me] the freedom of creating something, to be asked to build a world-class company versus to join a world-class company," Bazarkaya told Adweek. "The thing that excites me is that oftentimes when you join a team you kind of fit into the system. This time it's about creating something awesome.

"As we expand our offering to clients, it is important that we continue to push creativity's borders," Benett said. "Toygar has extensive experience building brands in the U.S. and internationally, and brings a unique perspective and unmatched expertise."