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NEW YORK Havas has created a new corporate entity for its media-services agencies.
The Barcelona, Spain-based unit has been dubbed Havas Media and it will be led by CEO Alfonso Rodés Vila, who in July was named chief executive of Havas’ global media agency network, MPG.
MPG will now be grouped within Havas Media along with shops such as Arena, which provides specialized communications services; B6 Integrated Entertainment; Havas Sports; and the Media Contacts online and digital network.
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