H2O Plus Backs First National Push

CHICAGO Rubin Postaer and Associates here is set to launch a print campaign for the H2O Plus chain of skin-care stores in August beauty and fashion periodicals.

RPA won the business earlier this year following a review, the agency said. The Chicago-based chain, founded in 1989, had no previous agency and has never employed a national ad campaign.

H2O Plus has 89 stores worldwide, 25 of which are located in the U.S. and Canada. Annual billings were not disclosed.

RPA is based in Santa Monica, Calif.