GTE Awards $20-40 Mil. Direct Account To Robinson & Maites

Robinson & Maites has been awarded a $20-40 million consumer direct marketing account by GTE Corp., following a review. The other contenders were undisclosed.
The account is an expansion of direct marketing assignments previously handled by OgilvyOne, New York, and TargetBase, Dallas, said Alan Maites, president of the Chicago-based agency. Epsilon in Burlington, Mass., is handling the business-to-business portion of the account. Ogilvy & Mather, New York, is GTE’s lead ad agency.
GTE for the first time will bundle a consumer pitch for all its products (local and long-distance telephone, wireless, pager and Internet services) in a “one-stop shopping approach from a single provider,” said Maites.