GSD&M Breaks New Charles Schwab Campaign

ATLANTA — GSD&M’s first work for Charles Schwab Co. breaks Thursday in The Wall Street Journal, The New York Times and USA Today.

A second round of print work building upon “the next chapter” in Schwab’s “28-year history” will appear in upcoming issues of Newsweek, Forbes, Time, Barrons and Business Week. The campaign’s TV component, four 30-second spots, begins airing on cable on May 20th and on network television the following week. The Austin agency won the Schwab account last month.