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Groupon will have a spot in Super Bowl LII on Feb. 4, 2018. The deal provider’s 30-second spot will feature a yet-to-be-announced celebrity endorsement and focus on how the company saves people money. O’Keefe Reinhard & Paul, the company’s agency of record, will handle creative.
“We’ve made incredible progress over the past few years on our mission to build the daily habit in local—delivering an amazing customer experience and growing the size and scale of our massive mobile marketplace—making now the right time for us to come back to television’s biggest spectacle,” said Nicholas Halliwell, communications lead for Groupon, in a statement.
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