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Grey, New York, is pitching a tent with the National Park Foundation, the philanthropic partner of the National Park Service.
The flagship office of the WPP Group agency is spearheading a multiplatform communications initiative around the National Park Service’s Centennial in 2016.
The hire came after a review in which the other finalist was TBWA\Chiat\Day, according to sources. The assignment is new.
Annual spending on the assignment is relatively modest—an estimated $6 million—but the project spans five years.
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