Google Heralds Golden Age of Display Ads

The online display market will be a $50 billion business. Half of online ads will feature video, and 75 percent will contain some sort of social element. And the majority of banner ads will be delivered to mobile devices over PCs. Those were just some of the bold predictions about display advertising for the year 2015 made by Google executives during the final keynote session of the 2010 IAB Mixx conference on Tuesday in New York, part of Advertising Week.