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NEW YORK Omnicom’s Goodby, Silverstein & Partners won top honors, a gold cube, in the Hybrid category at the 86th Art Directors Club awards last night for its “Milk Aliens” integrated campaign.
The San Francisco agency’s effort for the California Fluid Milk Processing Board consisted of Web sites, TV and cinema commercials and wild postings that revolved around the notion of cows being abducted by aliens. (The campaign also won the Yahoo! Big Idea Chair prize.)
The
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