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Car Maker to Widely Promote ‘Test Track’ Attraction
LAKE BUENA VISTA, Fla.–General Motors will leverage its Walt Disney World Test Track thrill ride in a variety of advertising and marketing efforts both nationally and regionally, according to Phil Guarascio, GM’s vice president of advertising and corporate marketing.
A 30-second TV spot from corporate agency N.W. Ayer, New York, focusing on the ride broke last week. “It’s a very different kind of corporate ad than you usually see,” Guarascio said.
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