Glad's Billboard Made of Oranges Is Honored Among the Year's Freshest Advertising

Ziploc also wins gold as Epica judges fall for packaging wrap

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BERLIN, Germany—Not many U.S. ad campaigns were big winners Monday at the Epica Awards judging, and two that did score golds came from a surprising category.

Packaging wrap competitors Ziploc (owned by S.C. Johnson) and Glad Cling Wrap (owned by Clorox) both claimed gold at the award show, judged by a jury of international journlists who cover advertising. (Disclosure: I am an Epica judge this year, but the rules prohibit me from voting for U.S. campaigns.) 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in