Getting Teflon and DuPont to Stick Together

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK A sweet, cheerful cooking show host becomes a raging harpy all because her muffin pan lacks Teflon in Ogilvy & Mather’s first spot for DuPont since the chemical giant consolidated its $68 million account in May.

The goal of the 30-second TV commercial, which began airing this week on network and cable, is to join Teflon and its maker, DuPont, in the public mind, said John Seifert, a managing director at New York-based Ogilvy who worked on the ad.

“One



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in