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When Gerber baby food first appeared on store shelves in 1927, it freed countless mothers from the chore of straining vegetables for their own infants. But while the food inside the jar turned some heads, the label on the outside turned even more. It featured a pencil sketch of an idealized American infant. Her name was Ann Turner Cook, and she was the first “Gerber Baby.”
America has changed a lot since 1927, of course, and there’s perhaps no better proof of that fact than baby Lucas, Gerber’s “spokesbaby” for 2018.
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