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Gearon Hoffman’s latest print ads for Capital Crossing Bank liken the chance of getting face time with officials at larger financial institutions here to various scenarios, such as encountering UFOs and meeting the Queen of England.
“We wanted to position them as the alternative bank,” said Dick Davis, creative director at Gearon Hoffman, Boston. “There have been a lot of mergers lately and a lot of lip service—small to midsize business owners aren’t getting any [attention from bigger banks].
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