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Gary Pascoe has been named chief creative officer, North America, at Chevrolet agency Commonwealth. Pascoe joins the McCann Worldgroup unit from JWT/Team Detroit where he was executive creative director, executive vp.
Pascoe will oversee Commonwealth’s approximately 60-person creative department in Detroit. The role is effectively a new position established after the consolidation of Commonwealth at McCann in March.
(Commonwealth was previously established as a joint venture with Chevrolet’s U.S. creative lead agency Goodby Silverstein & Partners.
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